Ali Henriques

Author Bio

Ali is a market researcher by trade, but is now a global, cross-functional leader of Qualtrics’ highly engaged, profitable and innovative research services division. She enables and supports her team to help clients deepen their understanding of their audiences, enhance or cultivate new products/ services or benchmark against competition.

Articles attributed to Ali Henriques

Synthetic responses 101 for researchers

Advances in technology have unlocked new realms of possibility for researchers to harness the power of AI like never before. One innovation that has emerged as a result is "synthetic responses”. ...

By Ali Henriques

The 4 market research trends redefining insights in 2025

As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...

By Ali Henriques

Featured Posts

Leveraging experience to guide reform in government

Recently established and authorized by Congress, the Department of Government Efficiency (DOGE) is advocating for pivotal reforms aimed at enhancing the effectiveness and efficiency of federal operati...

By Sydney Heimbrock

2025 X4 Summit: Make Every Connection Count

As the world rapidly evolves, so does the landscape of customer and employee experience. Consumers have less money in their pockets and there’s been a continual decline in customer feedback. Employe...

By Rachad Davis

Making GovXM Stick: Government Service Delivery Improvement Act

Discover how the Government Service Delivery Improvement Act of 2025 (GSDIA) sets a new standard for accountability and service quality in the Federal government. This groundbreaking legislation, shap...

By Sydney Heimbrock

From scorecards to results: Improving federal employee performance in government

Decades of initiatives to improve federal employee performance have missed the simple answer: Listening works. Every new Presidential Administration comes into government vowing to fix deeply bro...

By Sydney Heimbrock